Rob Sabatini
Rob Sabatini is the founder and Executive Creative Director of Piranha, the New York creative agency he started in 2009. His work spans documentary, campaign and brand for Saint Laurent, Ferrari, Life Time, Paramount and the Japan National Tourism Organization, and has earned two Emmys.
He began in graphic design and spent seven years as a freelance animator and art director across broadcast and agency before founding Piranha. He is a graduate of the School of Visual Arts.
Twenty-five years in, the job isn’t just creating the work, it’s knowing which version to stand behind, and saying so while there’s still time to be wrong.
No one argues for the weaker idea. It doesn’t have to win. It only has to wait out whoever might object. I’m hard to outlast.
