Saint Laurent.
SELF 05, Shanghai.

A Night in Shanghai

Anthony Vaccarello staged the latest chapter of Self with Wong Kar Wai at the Yuz Museum in Shanghai. The direction was Saint Laurent's and the brief was exact. We held that line through the exhibition and the opening night, then cut it into a campaign that traveled.

Self 05 exhibition promotional campaign
Self 05 social capture installation angle 1
Self 05 social capture installation angle 2
Self 05 social capture installation angle 3