Skanska.
Global Rebrand.

Bringing an Infrastructure Giant's Rebrand to Life

Skanska's global rebrand arrived as a system on paper. The creative direction was to ground it in the texture and scale of what they actually build. A content system was created through film, photography and editorial, grounded in the people who build it.

Construction profile
Site grit
Orange material study
Welder portrait
Welders on site
Track installation