St Giles Hotels.
Global Brand Film.

Storytelling for a Brand Refresh

St Giles needed a hero film to anchor a new identity. The call was to cut three cities into a single traveler's day, so we shot across London, Kuala Lumpur and Johor Bahru and brought it together in edit. The campaign produced a library of content that St Giles still uses today.

Inroom art direction branded tote scene
Social campaign series a 02
Social campaign series a 03
Lifestyle photo explorer portrait 01
Lifestyle photo explorer portrait 02
Lifestyle photo explorer couple
Brand logo tagline lockup
Inroom texture coffee setup
Social campaign series b 01
Social campaign series b 03
Couple moment london hotel scene
Inroom luxury lounge portrait
Vignette professional dayinthelife